You might be thinking what these four this have in common, Honda, Seinfeld, Family Guy, and Rules of Engagement. Honda seems like the odd ball out but after launching their "Good Reasons" campaign, they all fit together. The connection is the over-the-top, comedic actor Patrick Warburton.
That's right. Honda has signed on Patrick Warburton to star in a series of new ad spots. Each unique spot is designed to support the automaker's new "Good Reasons" campaign. Operative word: unique.
Warburton pokes fun at the conventional smoke-in-mirrors tactics commonly employed to sell cars - from using sex to impossible-to-read legal disclaimers. Instead, Honda highlights their fast-growing collection of awards and accolades from the well-respected critics at Edmunds.com, J.D. Power and Associates, and Kelley Blue Book.
Speaking on the "Good Reasons" campaign, Jason Sperling, RPA SVP/GCD says, "In this campaign, we took the values that are the core to Honda's brand image - simple, smart, straightforward - and made them really engaging and fun. We created a layer of honesty that isn't seen from most car manufacturers. And, we show Honda's strengths in a way that cuts through the clichés and usual tactics and feels incredibly fresh."1
Interested in more Honda news - from pop culture to new Honda model launches? Stay tuned. Dublin Honda, located at 6300 Dublin Blvd. Dublin, CA 94568, is dedicated to keeping you informed.
Source: 1 http://www.marketwatch.com/story/new-ad-campaign-provides-plenty-of-good-reasons-to-buy-a-new-honda-2011-09-12
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